Xiaomi, the biggest smartphone maker from China has announced that it will gain a strong foothold in the Indian market by increasing its offline sale. Xiaomi, which entered the Indian market in 2014 currently owns 5000 stores in Tier I and Tier II cities and the company is looking to expand to 10000 stores by early 2017.
According to Manu Jain, India Head of Xiaomi, “For us, online is the dominant channel and we are trying to build a base for offline in India. We had a partnership with Redington last year (for distribution) and four weeks back, tied up with Innocomm and Just Buy Live.” He added “Our existing stores are in Tier I and Tier II cities, we would now enter Tier III cities, too, while increasing presence in the two former categories.” To achieve, Xiaomi has increased its employee strength from 35 to 100, and is primarily focusing on manufacturing exclusively in India.
Currently, Xiaomi makes around 90% of its online. Going by the data, more than 75% of Xiaomi smartphones sold in India are manufactured here. An approx of around 1 million phones are sold in the country in a quarter. Xiaomi recently launched two smartphones for the Indian market- Redmi 3S and Redmi 3S Prime priced at Rs. 6999 and Rs. 8999 respectively, which will be sold on MI.com and Flipkart.
These newly launched smartphones are manufactured in the facility unit of the company located in Andhra Pradesh. “We are scaling up the facility at Andhra Pradesh. We are adding more lines and more capacity to the same plant and once we exhaust it, we are thinking of adding more factories along with our partners Foxconn,” Jain said.