The second biggest telecom company in the country, Vodafone India has extended the free subscription offer to its Vodafone Play app. This free offer is valid to both its prepaid and postpaid customers, and will be valid till the 31st of December, 2016. The Vodafone Play App was launched early this year, in February 2016, and was available only to subscriber with launch offer using 3G and 4G. Significant changes were introduced for this app, and from 15th April to 31st August 2016, the app was available to 4G subscribers with 3 months subscription; while 3G users got a free subscription for 1 month.
The offer has been revised again, and now it comes with three months of free subscription for all its customers. The Vodafone Play App offers entertainment content like Live TV Shows, full-length movies and music from different genres. According to a report presented by the telecom company to TRAI, there are 180 live TV channels, 14000+ movies, and 1.2 million songs and videos in the Vodafone Play App. The app was build in partnership with HooQ and Hungama, which also comes with capabilities like plug and play of OTT apps, DVR capability, show timings display, show start reminders, responsive streaming of live TV channels etc.
Commenting on the changes of the Vodafone Play App, Mr Sandeep Kataria, the Director of Commercial, Vodafone India, said, “People are increasingly watching more videos and listening to music on their smartphones. Instead of downloading multiple apps, all they need is to download and use Vodafone Play that offers the best of content digitally for all their entertainment requirements. It is truly a single window to the world of entertainment with a rich portfolio of content across genres and languages. We will continue to enrich its portfolio by adding more quality content and features on Vodafone Play to make the consumer experience more enjoyable.”
Vodafone Play app is currently available on Android above 4.1 and iOS 7.0. To access the app, users have to download Vodafone Play app from Google Play Store or iOS store. Also, they can also send an SMS “PLAY” to 199 to receive a link via SMS/WAP push to download the app.